AI Visibility Is Not a Screenshot: A PPC Operator Answers Your Measurement Questions
• 9 min read
Written by Alexander Perelman
Alexander Perelman
Stop Buying AEO Rituals That Don’t Earn Citations
• 9 min read
Written by Alexander Perelman
Congratulations, Your Google Ads Account Scored 61/100
• 9 min read
Written by Alexander Perelman
Google Ads Automated the Work. Why Is Your Agency Still Charging the Same Percentage?
• 11 min read
Written by Alexander Perelman
Set Up AI Max for Lead Gen Without Teaching It to Chase Junk Forms
• 11 min read
Written by Alexander Perelman
Write the Number Down First: A 12-Point CPA vs ROAS Pre-Flight Checklist
• 9 min read
Written by Alexander Perelman
Day 11: The Landing Page That Undid a Google Ads Launch
• 10 min read
Written by Alexander Perelman
Your Google Ads Account Is Still Learning (A Letter From Your Agency, Month Seven)
• 10 min read
Written by Alexander Perelman
From Smart Bidding to AI Max: The PPC Work Google Automated, Year by Year
• 11 min read
Written by Alexander Perelman
Why a 30-Day Google Ads Guarantee Should Make You Suspicious
• 10 min read
Written by Alexander Perelman
Directive vs Disruptive Advertising: Who Pays When Results Stall?
• 10 min read
Written by Alexander Perelman
Google Ads Learning Phase: The First-Month Beliefs That Cost Beginners Money
• 10 min read
Written by Alexander Perelman
The Fee Curve: What a 15% Google Ads Management Fee Costs per Hour
• 11 min read
Written by Alexander Perelman
An Open Letter to the VP Choosing Between Tinuiti and Wpromote: Get the Number in Writing
• 11 min read
Written by Alexander Perelman
One Account, $10k a Month, 90 Days: The CPA Launch Plan I'd Put My Fee On
• 10 min read
Written by Alexander Perelman
14 Copy-Ready Passages for AI Search Citations
• 11 min read
Written by Alexander Perelman
Google Ads Management Fees: A Timeline of Shrinking Work and Stubborn Prices
• 10 min read
Written by Alexander Perelman
More Leads, Flat Pipeline: A Six-Month Agency Postmortem
• 11 min read
Written by Alexander Perelman
Your AI Visibility Score Is an Impressions Deck With a New Haircut
• 9 min read
Written by Alexander Perelman
By December 2027, the AI Overview Citation Will Be Worth More Than the Ad Above It
• 11 min read
Written by Alexander Perelman
A CPA-Based Agency Fee Can Still Reward the Wrong Results
• 9 min read
Written by Alexander Perelman
The 90-Day Google Ads Bill: $4k Retainer vs. 15% of Spend vs. a Flat-Fee Sprint
• 10 min read
Written by Alexander Perelman
Will an AEO Tool Get You Cited, or Just Tell You You’re Missing? Seven Questions Answered
• 9 min read
Written by Alexander Perelman
Before You Sign a Performance-Based Ads Deal, Check Who Gets Paid When Costs Rise
• 10 min read
Written by Alexander Perelman